Corporate Picnics Blog

I found a great blog for corporate picnics

So many options so little time

Tube Mogul or Traffic Geyser for media distribution. Twitter for business.

Strategies and Tactics for SEO

As a former SEO guy before going over to the dark side of pay per click, I really focused on finding keywords that generated traffic and ensuring our pages contained the key phrases. Content was an afterthought.
Now a few things have crystallized. Run a ppc campaign first before deciding which keywords to optimize. Optimize for the keywords you convert for and look for broad variations and create content around it.
Secondly, a quote I once heard applies to SEO and content.. If love makes the world go around, money greases the hub... translated means content may make the world go around, but SEO greases the hub. Writing articles or content for web consumption without an understanding of SEO principles is a waste of bandwidth. This concept applies to emerging media in that some emerging areas will require an optimized article written as a form of advertising similar to advertorial.

Facebook demographic breakdown

Exceeds 15Million Active users. 3 million users are 25-34, 380k users are 35-44, 310k users are 45-63 and 100k users are 64+. So there you have the most recent demographics to target. As I use each option, I will report general results.

Demographic profiles of Youtube and Myspace

As part of the media mix I look for placing our client ads in specific topic level areas and places where our ideal customer hangs out.. when I look at specific topic level areas I am referring to search...when someone searches for pay per click, they are seeking pay per click. Demographics are the drivers when trying to find places to advertise. Research by Jupiter Research and iprospect:

Youtube appears to skew male. 28% of the men visit the site at least 1x per month compared to 12% for women.

68% of 18-24 year olds visited myspace.com over the past month vs 65% for Youtube and 42% for Facebook.

On a side note they mention at 90% of visitors to social networking sites, don't post. Its the vocal 10%.

New Media options

I will discuss the various new media options which may include new options for paid search. Google just rolled out cpc option on their content network and cost per sale model via their content network. I will keep you posted as I use the new offerings.

New Media option for b to b space

As part of my ongoing research for clients and where best to allocate resources, I found a new site targeting btob space called:

Insight24 is a B2B rich media network of webcasts, podcasts, corporate videos, and online demos for enterprise IT professionals.

Participating companies include:

• IBM
• Cisco
• Novell
• Frost & Sullivan,
• Hewlett-Packard
• IDC
• BMC Software
• EMC
• Sophos

More info here:

http://www.insight24.com/clients/Insight24/whatisthis.html

http://www.insight24.com/clients/Insight24/FAQs.html

Its a great place to upload technical videos like Youtube but for the business audience.